AI (Artificial Intelligence) and ChatGPT have generated so much buzz recently and rightfully so! ChatGPT is a powerful tool that can increase efficiency and in many ways, change the way we do work for the better. Many customer-focused programs have AI components that help drive favorable results. However, they can be costly and will require lots of user input to fully reap the benefits. After having some fun with ChatGPT, I’ve discovered several easy yet effective ways to use ChatGPT for your client experience.
First, what is ChatGPT?
In a nutshell, ChatGPT is a free tool developed by an artificial intelligence research lab, OpenAI. It is designed to understand prompts inputted by you and then generate human-like responses based on statistical patterns. It is important to note that ChatGPT does not have a genuine understanding or knowledge of everything. As a result, the responses are not always 100% accurate. The good news is that with some patience and getting really specific with your question prompts, you can train ChatGPT to deliver much better results. With that said, let’s explore some ways you can use ChatGPT for your client experience.
Use ChatGPT To Create A Client Persona
A client persona is a description of your ideal client that’s usually based on research from your existing client pool. It includes a summary of your ideal client’s interests, buying behaviors, goals, and challenges. Knowing these details can help you create the right personal touches and content that will resonate with your target audience. However, if you’re just starting a business or don’t have many clients yet, creating this client profile can be challenging. Now, with the right prompts, ChatGPT can do a pretty good job to get you started.
Here’s an outline of a prompt I used for ChatGPT noting only what I do and who I want to serve that delivered good results. Copy and paste it into ChatGPT adding your own business information to give it a try:
I [add what you do and who you do it for or what industry you serve here]. Write a client persona that also includes their interests, where they shop, triggers, concerns, and challenges.
The more details you include about what you do and who you want to serve, the better your ChatGPT results will be. Then, as you land your dreamy clients, you can include additional details about them to refine your prompts for even better results.
Use ChatGPT To Gather Key Client Data
I love using ChatGPT to create a list of keywords from client testimonials and feedback I receive. This helps me to gather critical information for communicating with current and potential clients, updating my website, and refining my packages.
Here’s an example.
I asked ChatGPT—what are the keywords from this text that describe my business: Hi Moya! I sent your contact info to a lead who complimented my workflow. I told her how you’re such a pleasure to work with, how my business wouldn’t be the same without your customer-first set up for my workflow. It’s been life changing!
Here’s ChatGPT’s response:
The keywords that describe your business based on the provided text are:
- Workflow: Indicates that your business focuses on improving and optimizing workflows for your clients.
- Customer-first: Reflects your business’s emphasis on prioritizing customer needs and providing a positive experience.
- Pleasure to work with: Suggests that your clients find working with you enjoyable and satisfying.
- Life changing: Indicates that your business has had a significant positive impact on your clients’ lives or businesses.
Based on these keywords, your business appears to provide workflow optimization services with a strong emphasis on customer satisfaction and creating transformative experiences.
Pretty cool right?! Imagine having a full inventory of client-love keywords at your disposal for all of your marketing efforts and communication. Yes, please!
Use ChatGPT To Respond To Clients Faster
ChatGPT can summarize detailed requests or information from clients for you so that you can respond faster. This is great for those detailed messages you receive through your contact form during the inquiry process. It also comes in handy for questionnaire responses and client proof edit requests. Simple copy and paste the details into ChatGPT with one of these prompts:
- Create a checklist of tasks from the following: [paste the details here]
- Summarize the following: [paste the details here]
- In 2 sentences or less, what is needed here [paste the details here]
ChatGPT will then reply with a summary or checklist for you! It is important to note that depending on what is required to fully address the client’s request, a summary approach may not be appropriate. However, it at least allows you to quickly respond with some initial details and a promise to follow up with them shortly.
Use ChatGPT To Engage In Another Language
Found out that your client is fluent in another language? Engage with them with the help of ChatGPT’s translation capabilities or surprise them with both your native language and their other language on your forms or in emails. Prompt ChatGPT to translate using a specific tone (happy, friendly, etc.) for better delivery. With ChatGPT’s limitations, however, this will not be suitable for contracts or sensitive information.
ChatGPT will NOT replace the human touch needed to create an amazing client experience. With training though, it can be a helpful tool as you interact with and attract your dream clients.
